Area Sales Manager

Territory: East & West Midlands
Company: Mawsley Machinery (Part of the Manitou Group)

PURPOSE
Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East and West Midlands. In this field-based role, you'll be responsible for selling our full range of construction equipment—including Manitou telehandlers, forklifts, and Access Platforms, as well as a selected line of excavators, rollers, and compressors. You'll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

WHAT YOU’LL BE DOING
Sales & Business Development

• Plan and deliver a structured sales strategy for your area.
• Identify and engage with new prospects across construction, plant hire, and industrial markets.
• Meet with key decision-makers to understand their requirements and offer tailored solutions
• Secure orders in line with targets and maintain healthy profit margins.
• Keep up to date with market trends, competitor activity, and pricing shifts.

Customer Relationship Management

• Build and maintain strong, long-term customer relationships.
• Conduct regular follow-ups and site visits to ensure satisfaction and identify further needs.
• Be the key point of contact for enquiries, pricing, and after-sales support.
• Provide detailed product knowledge and technical advice to customers.

Sales Admin & Reporting

• Manage your sales pipeline and update activity through our CRM.
• Provide regular updates, territory performance reports, and forecasts. 
• Assist with credit control and help ensure timely payments from customers.

Team Collaboration

• Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
• Coordinate with marketing on events, promotions, and lead generation campaigns.

WHAT WE’RE LOOKING FOR 

• Proven track record in sales of construction machinery.
• Strong commercial awareness and the ability to work independently in the field.
• Confident communicator with strong negotiation and relationship-building skills.
• Well-organised, proactive, and results-driven.
• Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
• Full UK driving licence.

WHAT WE OFFER

• Competitive salary with uncapped commission structure.
• Company vehicle and credit card for business expenses.
• Company life insurance scheme
• Training, product support, and long-term career growth.

Ready to Apply?
Send your CV and a brief cover letter to leon.geoghegan@mawsley.com