Brand Marketing Specialist – GEHL
Why work for Manitou Group?
Manitou is purposefully committed to you, its people. Based on a “One United Team” focus, we internationally cultivate our purpose-driven and agile work environment. As an equal opportunity employer, we cultivate, build and elevate our more than 6000 employees and their diversity across more than 30 countries we operate in. There are 6 main plants with locations in France, the USA, India, Italy and more than 30 subsidiaries all around the world.
Are you looking for a new opportunity? Join us to be part of our continuous success.
GENERAL ACCOUNTABILITY:
The Brand Marketing Specialist – GEHL is responsible for growing the development, execution, and evolution of the GEHL brand strategy in both domestic and international markets. This role is integral in ensuring brand consistency across various marketing platforms, from digital content creation to print collateral, while providing critical support for global subsidiaries and local market needs. This position will manage the brand’s digital assets, content creation, and marketing materials across a wide range of channels. Collaborates and makes decisions on the Global Marketing Team’s behalf with our internal departments, international subsidiaries, and external partners to support GEHL’s growth and global brand initiatives.
DUTIES & RESPONSIBILITIES:
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Brand Strategy Execution: Lead the execution of the GEHL brand strategy, ensuring it is consistently represented across all marketing channels, both digitally and physically. Enhance and elevate the GEHL brand in the global market, ensuring alignment with corporate goals and brand standards.
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PIM & DAM Management: Manage the product data input and digital asset management (DAM) for all GEHL products. Ensure product information is current, accurate, and accessible across digital platforms.
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Digital Content & Social Media: Lead the creation, review, and approval of content for GEHL’s social media channels (including Facebook, Instagram, and other digital platforms). Maintain a cohesive, engaging digital presence that resonates with target audiences.
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Product Visualization & 3D Renderings: Manage, review, and approve all 3D renderings of GEHL machines. Ensure that product images are accurate and aligned with GEHL’s brand standards.
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Creative Direction & Content Production: Collaborate on the brainstorming, creation, and approval of marketing materials, including region-specific literature and promotional content. Lead the production of high-quality photo and video content, tailored to each global market. This includes lifestyle shoots, walkaround videos, and competitive comparisons.
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Global Collaboration: Work closely with Manitou Group’s international subsidiaries to develop customized marketing tools and ensure the needs of local markets are met. Tailor messaging and materials in different languages to address regional nuances while maintaining global brand consistency.
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Product Launch Coordination & Execution: Work closely with internal teams to develop launch plans for new products. Create, Deploy, and animate a marketing action plan dedicated to a market or an area in collaboration with the local teams. Ensure data is accurate across all digital platforms, develop marketing materials for all affected regions, and work closely with subsidiaries to promote impactful and timely launches.
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Event Coordination & Execution: Work closely with internal teams and external stakeholders to ensure flawless execution and alignment with GEHL’s brand positioning.
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Brand Innovation & Digital Strategy: Provide input into the future digital direction of GEHL. Stay abreast of emerging trends in digital marketing and technology, making recommendations for evolving GEHL’s digital presence and customer-facing interfaces.
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Leadership: Serve as a leader within the GEHL brand team by collaborating within the department and cross-functionally to better the GEHL brand and our brand awareness.
EXPERIENCE:
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Minimum 5 years of marketing, brand management, or related experience, with a strong background in digital marketing, content creation, and global brand management.
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Industry Knowledge: Experience in industrial, manufacturing or heavy equipment sectors preferred, with a proven track record of successfully marketing B2B and B2C.
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Digital & Content Expertise: Hands-on experience managing digital platforms, including social media and digital asset management (DAM/PIM systems), and familiarity with 3D renderings and product visualization.
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Leadership Experience: Proven leadership skills, with experience managing projects, leading cross-functional teams, and making decisions on behalf of senior leadership in their absence.
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Multinational Collaboration: Ability to collaborate effectively across time zones with global teams, particularly in Europe (France), to develop tailored marketing strategies and execute global initiatives.
EXPERTISE:
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Brand Development: Expertise in executing consistent brand strategies across regions and channels that span digital, print, and event marketing.
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Content Creation & Production: Strong creative skills, with experience in photography, video production, and editing. Fluency in the Adobe Suite of products to create new and original artwork. Ability to shoot and edit professional-quality content for marketing purposes.
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Digital Asset Management: Expertise in managing product data and digital assets, with proficiency in PIM, DAM, and other content management tools.
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Social Media Strategy: In-depth knowledge of social media trends, platform best practices, and audience engagement strategies.
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Analytical Thinking: Ability to analyze performance metrics to drive informed decision-making and optimize marketing efforts.
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Project Management: Strong project management skills, able to manage multiple initiatives concurrently, prioritize effectively, and meet deadlines in a fast-paced environment.
EDUCATION:
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Bachelor’s degree in Marketing, Communications, Business, or 5 years of proven marketing experience/success in a related field.
INTERNAL & EXTERNAL CONNECTIONS:
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Internal: Collaborate closely with the Manitou Group brand team in France, GEHL’s US-based sales and marketing teams, product management, and other key departments to ensure brand consistency and alignment with strategic objectives.
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External: Work with global subsidiaries, dealers, external vendors, photographers, videographers, and content creators to produce localized marketing materials and execute events.
What does MANITOU Group offer?
- Base Salary Range between $55,000 – $75,000 per year, plus a potential quarterly bonus based on performance metrics
- *Actual pay determined by experience level, skills, qualifications & work location
- This position is located in West Bend, WI
- Hybrid Position – Opportunity to work remotely up to 2 days/week after onboarding is completed
- Travel Requirements – There would be travel opportunities up to 10% of the year including potentially internationally and domestically
- In addition to an inclusive compensation package, we offer a comprehensive benefits program including Medical/Dental/Vision, a matching 401k, tuition reimbursement, volunteer program, wellness activities, employee and family activities throughout the year and so much more!
- Applicants must be authorized to work in the United States
- Manitou Group is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status or disability status.
What is MANITOU Group?
To learn more about Manitou Group, click here
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