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Global Product Manager

Job Id:  38661
Job Family:  Marketing

West Bend, WI, US

Employment Type:  Permanent



We invite you to join our team as


in one of the “best places to work in Southeastern Wisconsin”

as honored by the Milwaukee Business Journal in 2019.


Joining Manitou means forging your career path as part of an international group offering real opportunities to make an impact through your contributions.



Manitou Group, a world leader in rough-terrain handling, invents, produces, distributes and services material for construction, agriculture and industries. We design, manufacture, distribute, and service products and solutions for the material handling, access equipment and compact earth moving activities that work smarter, faster, safer and cost efficiently. Through its iconic brands - Manitou, Gehl and Mustang by Manitou - and its network of 1,500 dealers worldwide, the group offers the best solutions by creating optimum value for its customers. With its headquarters in France, the group recorded a revenue of 1.9 billion euros across 140 countries in 2018, and it employs 4 400 people who are all committed to satisfying customers.


We are passionate about our products and people. We are a company that thrives on employee engagement and driven to achieve excellence. We are proud of delivering results through accountability, collaboration, integrity and teamwork.  We are Manitou.


Convinced that work is a source of self-fulfillment, we look after the well-being of our teams by improving their work environment on a daily basis with a proactive Health and Safety Culture, open communication, recognition and developing our talent.


Global Product Manager Attachments



The Global Product Manager attachments (PM) is responsible for aligning the offering and competitiveness of the assigned Product range to the market requirements, thereby maximizing the market share of his/her product lines.

PM manages range of attachments (product plan) offering for the applicable markets in accordance with the sales strategy set in collaboration with each region and overall Manitou Group profitability targets.

PM ensures that the products developed by the Production Units (PU) correspond to the market demand and are in line with the initial product specifications. To do so, PM participates and validates the major development milestones of the PU.


Main responsibilities:

Through knowledge of markets, customers, competition and collaboration with sales teams, Product Manager recommends:

  • A product plan: product / life cycle (new products, product evolutions, end-of-life products);
  • Make / buy / partner options to offer the market a competitive product line in terms of:
      • Performance / delivery, lead time, quality and cost;
      • Follow "Product / Service" standards common to the brand.
  • NB: The product plan feeds the division's development plan. The latter is managed and decided by the manager of the PU, but no new product development can be launched in the PU’s development plan without being first validated in the PM’s product plan.

Develops specifications for new products and product developments. PM prepares the initial milestone (G -1) and participates in the major project milestones (G0 / G1 and G4 PGQ12) for the assigned product range.


Develops and follows the commercialization plan / product evolution.

Reviews competitive market environment to provide directional recommendations for product improvements and developments.

    • Analyses the commercial results for the product range the PM is responsible for (in terms of turnover and profitability) and changes in market share. Determines (with the support of Sales & Marketing) corrective action plans if necessary, in particular :
    • Special offers;
    • Price repositioning;
    • Dedicated packages (machine, accessory, service);
    • Product bulletins and announcements;
    • Training;
    • Inventory reduction activities;
    • Advertising;
    • etc.


Recommends Price positioning for product launch to maximize the combination volume / margin in different regions of the world.


Defines and then carries out, or has carried out, market studies and surveys necessary to describe the market, and the operating mechanisms, in particular:

    • Market Size, production chain players, operating modes;
    • Key indicators and market trends, regular monitoring;
    • Market trends, provide market insights, especially for budgeting;
    • For each market segment, PM analyses the potentials of the market and identifies short- and medium-term actions;
    • In the long term, PM offers Sales VPs a strategic development plan in order to optimize the presence of the Group's products and services in target segments, thus maximizing market penetration. PM follows the evolutions;
    • PM identifies and validates new market / product opportunities and helps their development.


Reviews all published materials for accuracy and consistency.  Technical manuals and promotional materials.


Constantly maintains direct contacts with customers, dealers or users.

  • Accompany customers during factory visits;
  • Plan Expert meetings;
  • Attend Shows and Events;
  • Dealers and end users field visits.


All these activities are conducted with the full knowledge and respect of the quality standards applicable to the profession. The employee must know the objectives and quality priorities of the Manitou Group and make every effort to contribute to it.




Education & Work experience:

  • Master or Bachelor Degree or equivalent in Business/Marketing
  • 5 years’ experience in Marketing Product Management;
  • Field experience and strong customer orientation. International experience would be a plus;
  • Strong commercial understanding and results driven;
  • Good knowledge of the attachment  and compact  equipment (Construction, Rental, Agriculture) markets, customers and the way they use their equipment;
  • Knowledge of distribution through a distributor network (B2B or B2C);
  • Strong knowledge of compact equipment is a plus;
  • Knowledge of Mechanical equipment is a plus.


Specific Knowledge:

  • Fluent English


Reporting/Operating Network Internal & External:

  • Reports directly to the Global Product Line Manager Attachments
  • All levels of Manitou Group
  • Subsidiaries and Dealer Networks within Manitou Group
  • Equipment suppliers and customers


Office base and Travel:

  • This opportunity is located in our new and nice corporate office, walking distance from the charming historic downtown West Bend, WI, located just minutes from Milwaukee by the highway in the picturesque hills of the Kettle Moraine.
  • 25% professional travel (Worldwide)



In addition to an inclusive compensation package, we offer a comprehensive benefits program including Medical/Dental/Vision, a matching 401k, tuition reimbursement, volunteer program, wellness activities, employee and family activities throughout the year and so much more!


Applicants must be authorized to work in the United States.


Are you enthusiastic about this position? That’s great, because we are too! Apply now!


Equal Opportunity Employer

Nearest Major Market: Milwaukee

Job Segment: Agricultural, Medical, Manager, Product Development, Agriculture, Healthcare, Marketing, Management, Research