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Global Product Manager

Purpose:

The Global Product Manager (PM) is responsible for aligning the offering and competitiveness of the assigned Product range to the market requirements, thereby maximizing the market share of his/her product lines.

PM manages the Product range (product plan) offering for the applicable markets in accordance with the sales strategy set in collaboration with each region and overall Manitou Group profitability targets.

PM ensures that the products developed by the Production Units (PU) correspond to the market demand and are in line with the initial product specifications. To do so, PM participates and validates the major development milestones of the PU.

 

Main responsibilities:

  • Through knowledge of markets, customers, competition and collaboration with sales teams, Product Manager recommends:
  • A product plan: product / life cycle (new products, product evolutions, end-of-life products);
  • Make / buy / partner options to offer the market a competitive product line in terms of:
  • Performance / delivery, lead time, quality and cost;
  • Follow "Product / Service" standards common to the brand.

NB: The product plan feeds the division's development plan. The latter is managed and decided by the manager of the PU, but no new product development can be launched in the PU’s development plan without being first validated in the PM’s product plan.

  • Develops specifications for new products and product developments. PM prepares the initial milestone (J -1) and participates in the major project milestones (J0 / J1 and J5 PGQ12) for the assigned product range.
  • Develops and follows the commercialization plan / product evolution.
  • Reviews competitive market environment to provide directional recommendations for product improvements and developments.
  • Analyzes the commercial results for the product range the PM is responsible for (in terms of turnover and profitability) and changes in market share. Determines (with the support of Sales & Marketing) corrective action plans if necessary, in particular :
    • Special offers;
    • Price repositioning;
    • Dedicated packages (machine, accessory, service);
    • Product bulletins and announcements;
    • Training;
    • Inventory reduction activities;
    • Advertising;
    • etc.
  • Recommends Price positioning for product launch to maximize the combination volume / margin in different regions of the world.
  • Defines and then carries out, or has carried out, market studies and surveys necessary to describe the market, and the operating mechanisms, in particular:
    • Market Size, production chain players, operating modes;
    • Key indicators and market trends, regular monitoring;
    • Market trends, provide market insights, especially for budgeting;
    • For each market segment, PM analyzes the potentials of the market and identifies short- and medium-term actions;
    • In the long term, PM offers Sales VPs a strategic development plan in order to optimize the presence of the Group's products and services in target segments, thus maximizing market penetration. PM follows the evolutions;
    • PM identifies and validates new market / product opportunities and helps their development.

 

  • Reviews all published materials for accuracy and consistency.
  • Technical manuals and promotional materials.

 

  • Constantly maintains direct contacts with customers, dealers or users.
  • Accompany customers during factory visits;
  • Plan Expert meetings;
  • Attend Shows and Events;
  • Dealers and end users field visits.

 

All these activities are conducted with the full knowledge and respect of the quality standards applicable to the profession. The employee must know the objectives and quality priorities of the Manitou Group and make every effort to contribute to it.

 

Specific Requirements:

  • Bachelor’s Degree or equivalent in Business/Marketing

 

Education & Work experience:

  • 5 to 10 years’ experience in Marketing Product Management;
  • Field experience and strong customer orientation. International experience would be a plus;
  • Strong commercial understanding and results driven;
  • Good knowledge of the Construction Market, customers and the way they use their equipment;
  • Knowledge of distribution through a distributor network (B2B or B2C);
  • Strong knowledge of Skid and Track Loaders a plus;
  • Knowledge of Mechanical equipment a plus.

 

Specific Knowledge:

  • Fluent English

 

Reporting/Operating Network Internal & External:

  • Reports directly to the Global Product Line Manager – Construction Equipment
  • All levels of Manitou Group
  • Subsidiaries and Dealer Networks within Manitou Group
  • Equipment End customers

 

Office base and Travel:

  • Function based in West Bend, WI USA with 40% professional travel

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Nearest Major Market: Milwaukee

Job Segment: Marketing Manager, Advertising, Manager, Product Manager, Marketing, Management, Operations